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Graphic identity materials for etcp


Size: Letterhead: 8.5 x 11 inches. Envelope: #10. Business cards: 2 x 3.5 inches. Booklet: 5 x 7.125 inches.
Medium: Letterpress, offset, and silver foil print.

“etcp” is a logo and identity system created for New York venture capital firm Eric Tom Capital Partners. Tom wanted something reminiscent of the movie TRON, specifically the movie’s neon sign graphics and 80’s futurism.

The “etcp” logo is made of smooth and round neon sign-inspired letters, and comes with an optional field of diagonal hatching, allowing the logo to stand alone or become camouflaged.

We work in with an iterative design process, generating taxonomies of possibilities to define the search space, then narrowing the field with critical feedback.

Eric Tom Capital Partners

New York & Austin

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